Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
September 2019
Giphy to measure branded gifs in new partnership
In a new partnership with data company Moat, Giphy will be measuring ad […]
Twitter stencil campaign deemed “illegal”
We’re all for unconventional marketing strategies – but Twitter’s recent tiff with the […]
What can marketers learn from shoebox packaging?
Most of the time, we don’t pay attention to the boxes our shoes […]
Five fall marketing ideas [infographic]
It’s September, and fall is almost upon us. This beautiful season affords unique […]
The beauty of brevity in marketing
Two hippies sit on their yoga mats, extending a not-so-appealing invitation:
In our sweat […]
August 2019
Spotify’s new ad campaign plays to the app’s strengths
Spotify’s latest ad campaign focuses on the natural relationship between car rides and […]
The boldness of brandless advertising
Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag
Know […]
When Weird Works
JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]
Hinge’s Heterodox Messaging Strategy
Dating apps focused on facilitating serious relationships present a bit of a business […]
Aesthetic Pick of the Week: Peaky Blinders
Starting today, billboards advertising the latest season of BBC’s Peaky Blinders will be […]
Our Top 5 Favorite Summer Marketing Campaigns
Ah, summer. The vacations, the pool parties, the sunshine. And … the heat. […]
The Secret Weapon of Relatability
We’ve all experienced it – that feeling as though every day is Groundhog […]
The Do’s and Don’ts of Troll Marketing
Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]