Pantone’s color of the year faces criticism
Pantone has just announced the color of the year for 2019 – and […]
December 2018
Five companies with the best customer service
Newsweek recently conducted a consumer survey to determine which companies in America have […]
September 2018
The Key Principles for Branding a Nonprofit
Branding is much more complex than logo development and a mission statement. More […]
Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
August 2018
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
July 2018
Does giving designers artistic freedom result in better advertising?
Art is a vital component of marketing: visuals drive a brand’s image and […]
May 2018
Why Airbnb’s new font matters
Airbnb introduced a new typeface this month called “Airbnb Cereal,” a new font […]
What does your logo say about your brand?
A brand’s logo can play a important role in conveying your brand’s message, but […]
January 2018
The Award that Matters
It seems every industry has its awards – the Oscars, the Grammys, the […]