Whatever your feelings about the Patriots’ victory, Super Bowl LII has come and gone. We polled the OPUSfidelis team, and these are our picks for best and worst Super Bowl ads of 2019.


Michelob Ultra–The Pure Experience

Michelob attempted to channel the popularity of ASMR for its latest commercial, but it was a little strange.


This attempt to compare food to a porn addiction really falls flat for Kraft-Heinz’s new brand, Devour.

 TurboTax – RoboChild

This creepy ad was the worst of many robot-themed commercials this year. Not sure who thought this was a good idea.


Hyundai – The Elevator

This humorous commercial sympathizes with the difficulty of car shopping by comparing it to other unpleasant experiences – and shows why it doesn’t have to be that way.


This darkly humorous ad was better than your average car commercial.

Olay Killer Skin

This funny horror-themed spot was an on-point departure from Olay’s normal vanilla advertisements.

Burger King – Eat Like Andy

Burger King had an intriguing ad featuring vintage footage of Andy Warhol eating a Whopper.

Michael Bublé vs Bubly

Michael Bublé stars in this cute commercial for Bubly sparkling water.