Space Force launches new logo
Last week, the Space Force logo was released, and we pity the poor […]
August 2020
July 2020
Vertical video ventures and Starburst’s latest ad campaign
Starburst has long been famous for its iconic square fruit candies. In a […]
May 2020
Where’s the beef? Wendy’s wraps up Cyber Search Challenge amidst shortages
In a new marketing initiative from the beloved burger chain, Wendy’s Cyber Search […]
February 2020
Did Bloomberg just catalyze a change in Instagram’s branded content policy?
Money can buy you a lot of things – but popularity isn’t necessarily […]
The OPUSfidelis Super Bowl roundup
On Sunday, Americans all across the United States gathered for one of the […]
January 2020
Is the age of influencer marketing over?
Influencers: they were once the holy grail of targeted marketing. But have they […]
Augmented reality comes to Giant Food Stores
Giant, the grocery store chain, has begun piloting an augmented reality game called […]
December 2019
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
September 2019
What can marketers learn from shoebox packaging?
Most of the time, we don’t pay attention to the boxes our shoes […]
August 2019
The boldness of brandless advertising
Crispy, triangular, cheesy-dusty crunches of corn goodness, shrouded in that distinctive blue bag
Know […]
Hulu is feline cheeky in its latest Sports Live campaign
Not everyone likes sports… but everyone loves cute and cuddly animals. To advertise […]
When Weird Works
JM Smuckers has launched a new ad campaign promoting Jif peanut butter, and […]
5 Critical Components of a Successful Content Strategy
The process of planning content can be overwhelming. What building blocks should you […]
The Do’s and Don’ts of Troll Marketing
Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]