Our top 5 favorite Christmas commercials
The Christmas season often brings some of the most funny, heartwarming, and entertaining […]
December 2019
Sweet statistics for seasonal online marketing [infographic]
‘Tis the season for Christmas shopping, and the outlook for online marketers this […]
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
October 2019
Twitter ends ad-free version for high-profile users
Did you know that there used to be an upper echelon of Twitter […]
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
Giphy introduces arcade microgames
Last week, Giphy launched a new web-based gaming platform called Giphy Arcade. Giphy […]
Interactive physical marketing 101
In a world increasingly focused on digital promotion, many brands underestimate the power […]
Pumpkin spice – how far is too far?
Autumn is here – leaves are falling, pumpkins are on porches, and the […]
The top 5 Muppets moments in marketing
Pretty much as long as they have been on TV, the Muppets have […]
September 2019
The growth of social media-facilitated purchases
Are Instagram ads effective conduits for customer purchases? Recent data indicate that Instagram […]
Using nostalgia in marketing
Did you know that research has found that feelings of nostalgia make consumers […]
Twitter stencil campaign deemed “illegal”
We’re all for unconventional marketing strategies – but Twitter’s recent tiff with the […]
What can marketers learn from shoebox packaging?
Most of the time, we don’t pay attention to the boxes our shoes […]
Five fall marketing ideas [infographic]
It’s September, and fall is almost upon us. This beautiful season affords unique […]