Utilizing user-generated content to keep your customers engaged
It’s no surprise that screen time has reached unprecedented levels since the implementation […]
May 2020
March 2020
The two-second ad: how short is too short?
As attention spans get shorter and shorter, many marketers are asking the question: how […]
February 2020
February’s food ads: allstars and failures
February was deliciously eventful for food marketing – complete with moldy Whoppers, free […]
Did Bloomberg just catalyze a change in Instagram’s branded content policy?
Money can buy you a lot of things – but popularity isn’t necessarily […]
The OPUSfidelis Super Bowl roundup
On Sunday, Americans all across the United States gathered for one of the […]
December 2019
Our top 5 favorite Christmas commercials
The Christmas season often brings some of the most funny, heartwarming, and entertaining […]
Sweet statistics for seasonal online marketing [infographic]
‘Tis the season for Christmas shopping, and the outlook for online marketers this […]
Why you should consider a retargeting campaign
Here at OPUSfidelis, we manage successful online advertising campaigns for our clients. Our […]
November 2019
Trader Joe’s curious commercial success
In an age where most businesses have a social media presence extending across […]
October 2019
Twitter ends ad-free version for high-profile users
Did you know that there used to be an upper echelon of Twitter […]
Does high viewability always result in high recall ability?
Just because your ad has high viewability doesn’t mean that the users who […]
Giphy introduces arcade microgames
Last week, Giphy launched a new web-based gaming platform called Giphy Arcade. Giphy […]
Interactive physical marketing 101
In a world increasingly focused on digital promotion, many brands underestimate the power […]
Pumpkin spice – how far is too far?
Autumn is here – leaves are falling, pumpkins are on porches, and the […]
The top 5 Muppets moments in marketing
Pretty much as long as they have been on TV, the Muppets have […]