Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
August 2018
How your charity can foster a culture of innovation
As the world around us constantly changes, nonprofits cannot afford to stagnate by […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]
3 reasons why the email newsletter is still king
Email newsletters may be one of the oldest online marketing tools in the […]
How to make planned giving easy for your charity
Planned giving and estate planning can be rewarding ways for your charity to […]
1 million people watch KFC livestream cats for 4 hours
KFC joined the Facebook live video trend with their latest marketing stunt. Their […]
Surrealist commercial imagines life without water
In their latest advertisement, faucet manufacturer Moen highlights the importance of water in […]
Prime Day- Amazon’s self-created holiday with unintended consequences
While retail sales usually slump in the summer as consumers spend their hard-earned […]
Building donor relations by treating them like family
Building and maintaining strong relationships with donors is incredibly important to your nonprofit […]
What Gen Z women want in marketing
How do you market to the rising generation of women? If they aren’t […]
Takeaways from Build-A-Bear’s disastrous “Pay Your Age Day”
Build-A-Bear Workshop’s “Pay Your Age Day” promotion came to a quick and unfortunate […]
Celebs lose millions of followers with Twitter purge
Twitter has decided to crack down on fake accounts, decreasing followers for celebrities […]
Can a one-time donor become a long-term advocate?
Donor acquisition efforts throughout the year and on special giving days can introduce […]
Unique billboard series supports artists and community
Adams and Fairway Outdoor Advertising is doing something that has never been done […]