Although the Snapchat redesign happened ages ago, it is still having a major impact on the company. Snap Inc. revealed this week that they had lost 3 million users since the update, marking their first-ever quarter of negative growth.
CEO Evan Spiegel, who is said to have spearheaded the redesign himself, stood by it, stating:
We feel that we have now addressed the biggest frustrations we’ve heard and are eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people.
One of the most important things about the redesign is that we’re surfacing the right content to the right people as quickly as possible.
Users aren’t as convinced. They’ve even started a change.org petition asking Snapchat to revert to the previous format– and it has over a million signatures.
But as Snapchat’s user base drops, Instagram’s continues to grow. Instagram just announced that they passed one billion users. They also just celebrated the second anniversary of their Stories, a feature which has slowly been stealing Snapchat’s thunder. After all, who needs two apps when Instagram basically does the same thing as Snapchat?
We’ll see if Snapchat’s popularity continues to decline, or if they have better plans for retaining dissatisfied users.