The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
August 2018
Content Marketing: Influencing 82% of consumers’ purchasing decisions
Companies utilizing content marketing create valuable content that attracts a desired audience and […]
Do donors dislike making larger gifts online?
Online giving is continuing to grow, but a recent study suggests donors don’t […]
Instagram hacks raise concern among users
Recent hacks of Instagram accounts have users worried about the security of their […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
Are donors disappearing?
A recent article from Market Smart claims the number of nonprofit donors is […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Infographic: How to maximize your event content marketing
Companies often attend events to gain awareness for their brand. But they can […]
Snapchat still paying for redesign
Although the Snapchat redesign happened ages ago, it is still having a major […]
Measuring Nonprofit Fundraising Performance
Nonprofit fundraising is a complex process, with stakeholders at many levels. From the […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]