Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
August 2018
Are donors disappearing?
A recent article from Market Smart claims the number of nonprofit donors is […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Infographic: How to maximize your event content marketing
Companies often attend events to gain awareness for their brand. But they can […]
Snapchat still paying for redesign
Although the Snapchat redesign happened ages ago, it is still having a major […]
Measuring Nonprofit Fundraising Performance
Nonprofit fundraising is a complex process, with stakeholders at many levels. From the […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
How your charity can foster a culture of innovation
As the world around us constantly changes, nonprofits cannot afford to stagnate by […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]
3 reasons why the email newsletter is still king
Email newsletters may be one of the oldest online marketing tools in the […]
How to make planned giving easy for your charity
Planned giving and estate planning can be rewarding ways for your charity to […]
1 million people watch KFC livestream cats for 4 hours
KFC joined the Facebook live video trend with their latest marketing stunt. Their […]