Snapchat is still the favorite among U.S. teens, a new study shows. eMarketer’s latest findings tell us that Snapchat reigns supreme among teenagers, with Snapchat predicted to add 1.2 million new teen users by 2022, while they flee other social networks, including the OG: Facebook. Here are the numbers:
According to AdWeek, Facebook is headed in the opposite direction when it comes to teens.
eMarketer pointed out that Snapchat roared passed Facebook in 2016 as the most popular social platform among U.S. teens, adding that it expects the two platforms to continue in opposite directions, with Snapchat adding 1.2 million new teen users by 2022, while Facebook sheds 2.2 million.
In fact, eMarketer tallied 12.1 million teen Facebook users in 2017, and its estimates drop to 11.5 million this year and just 9.3 million by 2022.
How does Facebook-owned Instagram hold up against Snapchat when it comes to teens?
Snapchat also maintained a lead over Facebook-owned Instagram, with 16.4 million people between the ages of 12 and 17 in the U.S. using the former, versus 12.8 million for the latter, and eMarketer sees that trend continuing through 2022, as well.
eMarketer senior forecasting analyst Christopher Bendtsen said, “Snapchat and Instagram are the top social apps for teens, and this year they’ll add nearly the same number of new teen users. Stories is a growth driver for both platforms, yet it’s not helping Facebook retain younger users. Teens continue to abandon or never even sign up for Facebook, and Instagram’s gains don’t completely make up for Facebook’s losses for this age group.”
Stats on Millennials, Gen X, and Baby Boomers users tell a different story. While teens prefer Snapchat, then Instagram, Facebook, Pinterest, and Twitter, millennials prefer Facebook first, then Instagram, Snapchat, Pinterest and Twitter.
Check out the AdWeek story for graphs on all age categories.