Companies utilizing content marketing create valuable content that attracts a desired audience and results in customer loyalty, leads, and sales. It is commonly used by most leading brands and companies, but those who have not yet tried content marketing can remain skeptical.

New findings from B2B research, ratings and review company Clutch are the latest to show the value of content marketing in today’s competitive business climate. As reported by Marketing Tech, new findings reveal that:

82% of people admit to having purchased a product or service from a company a result of consuming content.

While, at best, content is driving sales and, at least, it’s providing brand visibility through SEO (even if some marketers don’t realize it), it’s a also a crucial component in moving potential customers along the sales funnel.

The survey found that 53% of people are more likely to revisit a company’s website after consuming its content. Another 50% are likely to go on to research a company’s products or services.

But while a few years ago brands might have been able to slip a sly product mention into their content presented under the guise of editorial, the survey found that consumers today are more savvy than ever when it comes to identifying commercial motivations. 

As the method has become more widely used, nine in 10 consumers are confident that they can identify content marketing when they see it. Another 60% identified the online business content they most recently engaged with as the same.

If you’re new to content marketing, ask our team about it! We produce consistent content for clients in all areas of business and would love to fill you in on how you can add value to your customers’ lives – and growth to your business – by delivering relevant, consistent content.