The Do’s and Don’ts of Troll Marketing
Trolls don’t just live under bridges in fairy tales anymore. They’ve invaded the […]
August 2019
July 2019
Old Spice and Melodramatic Storytelling
“Derek! Hang in there buddy.”
A man runs up the stairs, and bursts through […]
Creatively Using Celebrity Spots in Advertising
Once upon a time, there was a little something called a “celebrity endorsement.” […]
Is it Time to Join the Virtual Reality Party?
Imagine: you’re on your laptop at home, trying to figure out what kind […]
What Shutterstock’s latest ad tells us about images and storytelling
This year marks the 50th anniversary of the moon landing – and Shutterstock […]
Unlocking the power of irony in marketing
A bald man certainly would not be the first choice that comes to […]
“The World’s Comfiest Font”: What IKEA reveals about typography and marketing
IKEA has discovered the font of many blessings: a couch typeface called Soffa […]
[Will Buyers] be drawn in by Stranger Things’ marketing strategies?
If Will Byers actually existed right now, he might find himself wondering … […]
June 2019
Chuck-E Cheese’s weird-but-wonderful endless salad bar ad campaign
You’re watching sunset time lapses and montages of waterfalls play while a soothing, […]
February 2019
Infographic: Top SEO mistakes to avoid
In the age of Google, SEO is vital to the success of your […]
The best and worst Super Bowl ads of 2019
Whatever your feelings about the Patriots’ victory, Super Bowl LII has come and […]
Can you guess the most-liked photo on Instagram?
A dark horse recently beat out a Kylie Jenner post for the most-liked […]
January 2019
GEICO invites viewers to re-watch the ads we love
In a meta marketing move, GEICO is re-airing old commercials and asking viewers […]
Disneyland Paris’s adorable new ad
Disneyland Paris might just have the cutest new ad ever! Featuring an adorable […]
How Burger King crafted the most-liked branded tweet ever
Burger King’s response to a Kanye West tweet has become the most-liked branded […]