Pixel Perfect for Instagram
Given our intellectual capacity to pay attention for at most 8 seconds, it is […]
October 2015
What to do If a Donor Won’t Communicate
Maintaining any sort of relationship can be a delicate task. This piece of […]
Twitter Expands Its Audience Range With “Moments”
In an effort to attract more users, Twitter has just released an organized […]
Learn From LinkedIn: Don’t Irk Your Customers
Customer engagement is good, but when is it too much? The lawsuit regarding LinkedIn’s recent […]
Moving Profile Pictures: The New Face of Facebook?
Soon, your Facebook profile picture could have a life of its own. On […]
It’s Time to Rebuild Your Donor Database
According to the recent Giving USA 2015 Annual Report on Philanthropy donors are […]
September 2015
When Do People Make Political Donations?
We are constantly connected to the internet—we can do almost anything on any […]
Google and Facebook Offer Marketers New Opportunities
As the whole world moves onto the internet, online service companies have become […]
Consider the Podcast
In our increasingly mobile world, it is often hard to convey information and […]
Fundamentals of NonProfit Success
As fundraisers, we must remember the ultimate importance of keeping our constituents satisfied […]
Hashtags Explained
Hashtags are an integral part to successfully conveying your message on social media. […]
Short, Sweet, and Striking: The Content for Connectivity
We have said it before: the average person’s attention span has decreased in […]
Facebook and the “Empathy” Button
Since Facebook became a nationally known social media site, users have repeatedly asked […]
Retain Your Donors, Even in a Recession
You undoubtedly know that donor retention is an essential part of fundraising and […]
Visual Marketing: A Call To Action
As the internet becomes both more populated and more accessible with each passing […]