Prime Day- Amazon’s self-created holiday with unintended consequences
While retail sales usually slump in the summer as consumers spend their hard-earned […]
July 2018
What Gen Z women want in marketing
How do you market to the rising generation of women? If they aren’t […]
Takeaways from Build-A-Bear’s disastrous “Pay Your Age Day”
Build-A-Bear Workshop’s “Pay Your Age Day” promotion came to a quick and unfortunate […]
Celebs lose millions of followers with Twitter purge
Twitter has decided to crack down on fake accounts, decreasing followers for celebrities […]
Unique billboard series supports artists and community
Adams and Fairway Outdoor Advertising is doing something that has never been done […]
Country music stars warn fans about fake accounts
Identity theft on social media is a real danger. Blake Shelton, Kelly Clarkson, […]
Does giving designers artistic freedom result in better advertising?
Art is a vital component of marketing: visuals drive a brand’s image and […]
3 social media strategies for your customer-centric business
Have you ever made a purchase because of a post on Instagram, Twitter, […]
Infographic: Are chatbots right for your business?
Bots for businesses are here to stay. The chatbot market is expected to […]
June 2018
Disney Parks stunt robots bring user experience to a new level
If you visit a Disney Theme Park, one of the coolest (or most […]
Europe trying to outlaw GIFs and memes
The fate of GIFs and memes is in danger with new European legislation. […]
How visual content increases company productivity & profit
From reviewing organization and processes to inter-office communication and workplace tools, the OPUSfidelis […]
L.L.Bean creates traveling outdoor office space for new campaign
As a brand, L.L. Bean is all about getting people outdoors. Their latest […]
Infographic: What millennials think of your ads
Nonprofits, startups, and large corporations in 2018 have one thing in common: they […]
Domino’s latest marketing move- fixing potholes
Domino’s is making headlines for fixing potholes. Their new marketing campaign, called Paving […]