Social Media: Sophisticated Marketing
With so many posts about the “how to’s” of social media, it is […]
July 2015
Picture This …
Independence Day is best remembered through pictures: fireworks in the iconic opening of Zodiac, […]
June 2015
Be a Social Media Leader
Businesses need to have a positive presence on social media. Cicero once said […]
Create Content That Keeps Them Coming
Readers have always flocked to what appeals to them most, gravitating toward the biggest, best, […]
#Howtousehashtags
What do we do when we want something to be remembered and repeated […]
Don’t Confuse Your Donors
Confusing constituents is a detriment to non-profit organizations. For instance, if a nonprofit […]
Instagram Clarifies Its Image
Clarity in a product almost always garners praise from its users. Instagram, the […]
Content Marketing Made Concise
There is an old story among writers—most likely apocryphal—claiming that Ernest Hemingway once […]
Misconceptions in NonProfit Marketing
Nonprofits, just like for profit companies, are facing significant competition as they seek […]
May 2015
Twitter Marketing: Insights to Success
Twitter has a great deal of information running through its feeds, which is […]
Four T’s of a Successful Fundraising Appeal
Producing a compelling and effective fundraising appeal is an art and a science. […]
To Drink, or Market? That Is the Question
A rising star in the mobile app world, BarTrendr is a private social […]
You Too Are a Marketer: Time to Advance!
In your business, whatever business that is, there will be times when you need to […]
Marketers, Write an Amazing Headline!
As with any profitable strategy, there are “do’s and don’ts” which you need to […]
Dangers of a Side Door Strategy
According to Paul Berry (CEO of RebelMouse and former CTO of The Huffington Post) and Josh […]