A rising star in the mobile app world, BarTrendr is a private social network that allows you to share and comment about your night on the town. BarTrendr is a bar-oriented app that is similar to Facebook in function. You can rate and update the app with the bars you are attending, while also sharing pictures and insights. However, the app will be helpful for any marketer, if for no other reason than to help the marketer or salesman take a potential client to a new, fascinating place.

There are several advantages to a drinking social app, one of which is that you will be able to determine if there are any potential networking opportunities around you at a given time. Having an app where people can post about their happy hour events, or their fun times at a work gathering will give an unique opportunity to meet potential clients in a fun atmosphere, thereby, allowing a networker to work his or her magic in an enjoyable fashion. In addition, you could also add to your Facebook and Twitter networks, thereby increasing your potential engagement on your social channels.

The app is already being trumpeted as a liquor marketer’s dream, since the data gained from it will allow them to market accurately and effectively to drinking individuals. The value to liquor marketers should not be underestimated. BarTrendr’s CEO stated:

We have the capabilities to tell brands specifically that a certain group of 26-year-olds with certain fashion preferences or friendship inclination favor certain drinks when in company of friends and what factors such as weather or ambiance are inductive to consumption…

The app also works in tandem with Facebook and Twitter, in case you want to pull those friends into your fun-centered night. BarTrendr could be just the app you need to help your marketing, or networking efforts. It could add a liveliness and spontaneity that would otherwise be missing in your network.

Source and Quote via Venture Beat.