Fortnite fever: A key marketing takeaway from the rise of online gaming
Within a year of its launch in 2017, Fortnite had attracted 125 million […]
October 2018
Journalist turns passion for food into unique service
Ambitious new start-up TasteAtlas is a project that aims to map the food […]
Can buying a car be as easy as ordering takeout?
Auto dealer Carvana is taking car advertising in a completely new direction with […]
Is word of mouth important?
Did you know that 83 percent of Americans say that a word of […]
September 2018
Will Amazon’s attempt at new 4-star store succeed?
Amazon is opening a new store in New York City called Amazon 4-star. […]
Fake Blockbuster created for Deadpool DVD release
In a strange marketing stunt for Deadpool 2, 20th Century Fox created a […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
Murals- the hottest new marketing trend?
To many of us, murals may seem like an archaic form of advertising. […]
Controversial Nike campaign generates tons of publicity
Nike has incited controversy with their new ad featuring Colin Kaepernick, known for […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Content Marketing: Influencing 82% of consumers’ purchasing decisions
Companies utilizing content marketing create valuable content that attracts a desired audience and […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Infographic: How to maximize your event content marketing
Companies often attend events to gain awareness for their brand. But they can […]