Will Amazon’s attempt at new 4-star store succeed?
Amazon is opening a new store in New York City called Amazon 4-star. […]
September 2018
Fake Blockbuster created for Deadpool DVD release
In a strange marketing stunt for Deadpool 2, 20th Century Fox created a […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
Murals- the hottest new marketing trend?
To many of us, murals may seem like an archaic form of advertising. […]
Controversial Nike campaign generates tons of publicity
Nike has incited controversy with their new ad featuring Colin Kaepernick, known for […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Content Marketing: Influencing 82% of consumers’ purchasing decisions
Companies utilizing content marketing create valuable content that attracts a desired audience and […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
OK, Google: how to optimize your site for voice search
ComScore predicts that by 2020, half of Google searches will be done by […]
Infographic: How to maximize your event content marketing
Companies often attend events to gain awareness for their brand. But they can […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]