How to Communicate More Effectively with Donors
Donor communication is essential to the life of a healthy nonprofit. When approaching […]
November 2015
October 2015
Is Your Year-End Fundraising Donor-Centric?
As the year draws to a close, you’re probably worrying about how much […]
Donor Retention at a Low: Don’t Panic!
The latest report from the Fundraising Effectiveness Project has left many fundraisers frustrated […]
What to do If a Donor Won’t Communicate
Maintaining any sort of relationship can be a delicate task. This piece of […]
It’s Time to Rebuild Your Donor Database
According to the recent Giving USA 2015 Annual Report on Philanthropy donors are […]
September 2015
Fundamentals of NonProfit Success
As fundraisers, we must remember the ultimate importance of keeping our constituents satisfied […]
Retain Your Donors, Even in a Recession
You undoubtedly know that donor retention is an essential part of fundraising and […]
Necessary Questions for Fundraising
As a fundraiser, it’s very easy to lose track of yourself in a […]
August 2015
Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
The Annual Gift Hurts Your Fundraising
The old saying, “Christmas comes but once a year,” does not ring true […]
Your Reputation is Important
The success of a nonprofit depends largely on its reputation. The way you […]
July 2015
The Bait and Hook: How to Appeal to Your Donor
Like any pitch, direct response fundraising has two aspects: the bait and hook. […]
Cultivate Lifelong Donors
Remember the childish joy you felt when you opened your presents early on […]
Motivate Donors to Take Action
When speaking to potential donors, fundraisers should tell it straight. It doesn’t matter […]
June 2015
Knowing Your Supporter is Critical
Nonprofits have a wide array of supporters and advocates. No two constituents are […]