The Bait and Hook: How to Appeal to Your Donor
Like any pitch, direct response fundraising has two aspects: the bait and hook. […]
July 2015
Cultivate Lifelong Donors
Remember the childish joy you felt when you opened your presents early on […]
Motivate Donors to Take Action
When speaking to potential donors, fundraisers should tell it straight. It doesn’t matter […]
May 2015
Four T’s of a Successful Fundraising Appeal
Producing a compelling and effective fundraising appeal is an art and a science. […]