Go Beyond Ordinary to Avoid the Danger Zone
We’ve provided advice on minimizing the Danger Zone for new donors and multi-year […]
June 2016
The Danger Zone for Multi-Year Donors
In the previous post, we talked about finding out where the danger zone […]
The Danger Zone for New Donors
One of the indisputable realities of nonprofit fundraising is that new donors are […]
We’re Standing Still
The most recent Fundraising Effectiveness Report from The Urban Institute and Association of […]
May 2016
Inside Your Donor’s Mind, Heart and Wallet– Part 3
When it comes to getting to know our donor so we can be […]
Inside Your Donor’s Mind, Wallet and Heart – Part 2
Getting to know our donors can make a difference between a donor who […]
April 2016
Inside Your Donor’s Mind, Heart and Wallet – Part 1
Understanding what motivates a donor to give to an organization is a constant […]
Content that Matters
Today’s fundraisers are being pulled in many different directions, between offline and online […]
March 2016
They Aren’t Your Donors if They Don’t Keep Giving
In a dark and dusty corner of every nonprofit’s database, a group of […]
Lapsing and Then Lapsing Again
Efforts to reactivate former donors should be part of every healthy fundraising program. […]
February 2016
Creating New Donors that Stick
Every fundraising practitioner knows the importance of acquiring new donors, but statistics show […]
5 Easy Steps to Donor Retention
The past decade has been one of turbulence for the nonprofit industry. Because […]
Using Social Media to Engage and Inspire Your Donors
One of the best ways to keep in touch with your supporters is […]
January 2016
The Power of “Thank-You”
There is nothing more important in maintaining a relationship than knowing how to […]
Nonprofits: Make Online Giving More Personal
Online transactions between a donor and a charity are different than online transactions […]