Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
August 2018
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]
3 reasons why the email newsletter is still king
Email newsletters may be one of the oldest online marketing tools in the […]
1 million people watch KFC livestream cats for 4 hours
KFC joined the Facebook live video trend with their latest marketing stunt. Their […]
Prime Day- Amazon’s self-created holiday with unintended consequences
While retail sales usually slump in the summer as consumers spend their hard-earned […]
3 social media strategies for your customer-centric business
Have you ever made a purchase because of a post on Instagram, Twitter, […]
June 2018
How visual content increases company productivity & profit
From reviewing organization and processes to inter-office communication and workplace tools, the OPUSfidelis […]
L.L.Bean creates traveling outdoor office space for new campaign
As a brand, L.L. Bean is all about getting people outdoors. Their latest […]
Domino’s latest marketing move- fixing potholes
Domino’s is making headlines for fixing potholes. Their new marketing campaign, called Paving […]
5 things documentaries teach us about reaching our audience
Released earlier this month, the documentary “Won’t You Be My Neighbor?” has been […]
What museum design can teach us about user experience
Creating a well-designed museum exhibit is no small feat. Seemingly trivial elements such […]
May 2018
The craziest royal wedding promotions by brands
The world has been all abuzz about the royal wedding. And British companies […]
Instagram allows users to mute friends
Finally there’s a way to mute those annoying friends on Instagram! In the […]
YouTube launches new music service to compete with Spotify
YouTube is launching a new streaming service called YouTube Music. Part of YouTube […]