Instagram co-founders announce resignation
Six years after selling Instagram to Facebook, co-founders Kevin Systrom and Mike Krieger […]
September 2018
Mini’s creative new ad campaign
Auto company Mini is showcasing the capacity of the Mini Countryman with a […]
YouTube Kids app update gives parents more control
Even with controls in place, YouTube Kids has faced scrutiny in the past […]
Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]
Levi’s: how a 145 year old company has stayed relevant
The story of Levi’s is the quintessential American Dream: a German immigrant starts […]
July 2018
Is this new animal mascot better than the GEICO gecko?
An obscure brand of chicken might just have the new cutest animal mascot. […]
Why the pop-up shop trend is marketing gold
If you’ve been paying attention to Instagram lately, one of the latest trends […]