Leaked Snapchat memo outlines new survival strategy
A leaked internal memo from Snapchat CEO Evan Spiegel describes his strategy for […]
October 2018
Is word of mouth important?
Did you know that 83 percent of Americans say that a word of […]
September 2018
Will Amazon’s attempt at new 4-star store succeed?
Amazon is opening a new store in New York City called Amazon 4-star. […]
Instagram co-founders announce resignation
Six years after selling Instagram to Facebook, co-founders Kevin Systrom and Mike Krieger […]
Mini’s creative new ad campaign
Auto company Mini is showcasing the capacity of the Mini Countryman with a […]
YouTube Kids app update gives parents more control
Even with controls in place, YouTube Kids has faced scrutiny in the past […]
Volkswagen is discontinuing the car that changed advertising
As consumers turn to crossovers and SUVs, the sale of smaller cars has […]
Believe it or not, Comcast actually took their customer service too far
Twitter is a place where many brands interact effectively with consumers. While making […]
August 2018
Would you name your kid after Colonel Sanders?
KFC is at it again. In their latest marketing stunt, they’ve offered $11,000 […]
The top five calls to action
As marketers, we use calls to action (CTAs) constantly, but we don’t always […]
Google creates fake pizza brand to test ad limits
In their Unskippable Labs, Google devised a sneaky strategy to test ad effectiveness. […]
Infographic: What to do with fake reviews
People may know in the back of their minds that not everything they […]
Is there one “best color” for logos?
Psychology of color is an important part of branding and brand impressions. Whether […]
Funeral company’s attempt at humor falls flat
Most of the time in advertising, lots of attention is a good thing. […]
Check out this pizza company’s clever new promotion
Many of us have thought about how those little plastic pizza savers that […]