Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
August 2015
Spread the Word: Make Viral Videos
You cannot willfully make a video go “viral.” Achieving millions of views and […]
Know Your Audience; Market Specifically
Ten years ago, knowing everything about everyone was impossible. Today, the idea is […]
What Are the Best Times to Post on Social Media?
Timing is everything in social media. For a post to be successful, it […]
Cultivating Donor Relationships for the Ages
As summer ends, and December is in sight, fundraisers need to remember basic […]
Four Ways to Up Your Content Shareability
Creating shareable content is essential to gaining recognition for your business. Whether it […]
Campaigning for Likes?
As 2015 wanes, candidates campaigning for the United States Presidential bid have increasingly […]
Engagement: The Key to Success
How many people know about you? How many likes do you have? Oftentimes, […]
The Annual Gift Hurts Your Fundraising
The old saying, “Christmas comes but once a year,” does not ring true […]
Alphabet: Google’s Building Blocks
Knowing the limits of a project is key to sustaining a successful business. […]
Snapchat Marketing: Just Join the Party
With 200 million monthly active users, it is no overstatement to say that […]
Ads for Instagram?
Instagram has long been promising to add advertisements to its site. The picture […]
Your Reputation is Important
The success of a nonprofit depends largely on its reputation. The way you […]
Visual Storytelling for the Win
Goldfish have a nine-second attention span. The average human being now has an […]
Google+: Decline and Fall?
Following Google’s announcement last Monday, YouTube users no longer need a Google+ account, […]