Retain Your Donors, Even in a Recession
You undoubtedly know that donor retention is an essential part of fundraising and […]
September 2015
Necessary Questions for Fundraising
As a fundraiser, it’s very easy to lose track of yourself in a […]
Donate Now or Not?
It took a long time, but Facebook has finally recognized the important presence […]
August 2015
Gift Attribution in a Multi-Channel Fundraising Program
OPUSfidelis is a strategic marketing company serving both corporations and nonprofits. At the […]
Cultivating Donor Relationships for the Ages
As summer ends, and December is in sight, fundraisers need to remember basic […]
The Annual Gift Hurts Your Fundraising
The old saying, “Christmas comes but once a year,” does not ring true […]
Your Reputation is Important
The success of a nonprofit depends largely on its reputation. The way you […]
July 2015
The Bait and Hook: How to Appeal to Your Donor
Like any pitch, direct response fundraising has two aspects: the bait and hook. […]
Cultivate Lifelong Donors
Remember the childish joy you felt when you opened your presents early on […]
Optimizing Categories and Tags to Improve Your Website
What are blog tags and categories good for? And how can you use […]
Periscope: Amazing Outreach for Followers
Periscope, a new live streaming app owned by Twitter, offers nonprofits the unique […]
Motivate Donors to Take Action
When speaking to potential donors, fundraisers should tell it straight. It doesn’t matter […]
June 2015
Knowing Your Supporter is Critical
Nonprofits have a wide array of supporters and advocates. No two constituents are […]
Meet the Donors Where They Are
Facebook is by far the largest social media platform out there, but that […]
Don’t Confuse Your Donors
Confusing constituents is a detriment to non-profit organizations. For instance, if a nonprofit […]