Ever since Snapchat made a huge hit with their ‘Stories’ option (a way to post temporary photos and videos which disappear within 24 hours) other social media outlets have been scrambling to recreate the feature on their own platforms. Instagram was the first to jump on board back in August of 2016, creating an ‘Instagram Stories’ section on the feed screen of the app. WhatsApp also took the cue, and delivered their own take on the feature, calling it ‘Status’, and Facebook Stories became a thing – though it remains an unpopular feature.
Following the trend, YouTube made an announcement last week revealing that their own take on the feature, which is called ‘Reels’, is officially in beta. Digital Trends reports:
YouTube said on Wednesday, November 29 that it’s now testing “Reels,” described by the company’s senior product manager, Roy Livne, as “YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators.”
Most notably, that means Reels will be available to view beyond the 24-hour time period that sees them removed from rivals’ versions of the feature. So a Reel will stay on the site for YouTubers to enjoy, unless the creator decides to delete it, of course.
“We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers [to Stories],” Livne wrote in a post on Wednesday, November 29, adding that Reels is currently in beta to allow the team to “learn and improve the product before expanding to more creators.”
Here is what the feature looks like presently:
If YouTube’s ‘Reels’ are as good as Snapchat Stories, then this feature is sure to be a major success. Or will it fall in line behind Facecbook Stories and flop? Do you plan on using it?