TikTok has developed a new integration with Salesforce that gives business accounts the ability to transfer advertising leads to Salesforce Marketing Cloud in real time.

“Immediate Actionability” — a key to lead conversion

For companies that advertise on TikTok, this integration will likely become a vital tool in their lead conversion process, one that can be unpredictable for marketers, as high levels of advertising engagement don’t always turn into a high volume of sales, oftentimes due to slow lead response. By teaming up with one of the world’s most popular CRMs, TikTok aims to bridge that gap and facilitate instantaneous follow-up, thereby increasing conversion rates and “enhance[ing] the chances of turning leads into loyal customers.” And according to TikTok’s press release, the setup is simple:

“[Our] new integration for Salesforce Marketing Cloud is designed to be user-friendly and requires no coding skills. Marketing teams will be able to set it up in a matter of minutes, allowing them to focus on what really matters — capturing, nurturing, and converting leads.”

Interested parties can now purchase the integration on AppExchange, Salesforce’s cloud marketplace.