5 things documentaries teach us about reaching our audience
Released earlier this month, the documentary “Won’t You Be My Neighbor?” has been […]
June 2018
Country Time Lemonade provides “Legal-Ade”
There’s nothing like a cool glass of lemonade on a hot summer day, […]
What museum design can teach us about user experience
Creating a well-designed museum exhibit is no small feat. Seemingly trivial elements such […]
How an egg commercial channels the hype surrounding Incredibles 2
The American Egg Board is getting in on the Incredibles 2 hype with […]
May 2018
The craziest royal wedding promotions by brands
The world has been all abuzz about the royal wedding. And British companies […]
Why Airbnb’s new font matters
Airbnb introduced a new typeface this month called “Airbnb Cereal,” a new font […]
YouTube launches new music service to compete with Spotify
YouTube is launching a new streaming service called YouTube Music. Part of YouTube […]
Look who’s in these hilarious new commercials for J–B Weld
J-B Weld launched its first national TV ad campaign in its 50-year history […]
How social media impacts brand loyalty and sales
What is the real influence of social media on the average consumer? We […]
What does your logo say about your brand?
A brand’s logo can play a important role in conveying your brand’s message, but […]
Gen Z: Their Unique View on Social Media
Generation Z is on its way to becoming one of the most crucial […]
April 2018
Snapchat is trying again with Spectacles 2
Spectacles was a big flop for Snapchat. So why are they trying again […]
New report: how have streaming services affected the music industry?
How have streaming services affected the music industry? A new report claims only […]
AR mirror enables women to “try on” lipstick
Cosmetic company Coty is changing what it means to sample makeup with its […]
Infographic: Where does your target audience spend time online?
Posting to social media can sometimes feel like a shot in the dark. The […]