How thankful should we be?
Several years ago, it was announced that seven is the right number of […]
July 2017
How Much Should You Ask For?
One of the biggest challenges for new fundraisers or those working for a […]
June 2017
Do You Stand Out?
With more than 1.5 million nonprofit organizations in the United States and many […]
Three “Gifts” Fundraisers Can Give Themselves This Summer
As a fundraiser, you’re regularly thinking about gifts – from your supporters to […]
May 2017
What do you do … really?
If you asked your board chairperson, your receptionist, and your donation processor what […]
Part 3: Are Fundraising Best Practices Good Enough?
Have you started identifying any WEEiDs in your fundraising program […]
Part 2: Are Fundraising Best Practices Good Enough?
Our ongoing look at fundraising best practices is exploring some of those WEEiDs: […]
Are Fundraising Best Practices Good Enough?
We often read about “best practices” – those time-tested can’t-lose principles that can […]
April 2017
It’s Not Just a Reply Envelope
“#9, white, printed in black, front only.” That’s often about as much creative […]
When it’s Time to Reply, Make it Easy
It’s time to bring the lowly reply card out from the shadows and […]
What, Where, How Many… Your Copy Matters!
Whether you are reviewing copy for a fundraising letter or an eAppeal, or […]
It’s What’s Outside that Counts
Despite the cliché, “It’s what’s inside that counts,” when it comes to mail […]
March 2017
A dog’s life
Like millions of Americans, I have a dog. Without question, she loves me. […]
You choose – 90 cents or a dime
There have been several reports released in recent weeks filled with giving statistics […]
How much to too little?
Fundraisers – and the executives and boards that they report to – often […]