While it can be beneficial to wait out on something new in order to to learn from the mistakes of trailblazers, social media is a different ballgame. At this point, we know that social media marketing isn’t just a trend that will fizzle out over time. It’s here to stay, and you could be doing yourself and your business a great disservice by excluding scores of potential customers within the social media world. If you haven’t yet dabbled in social media as a marketing tool for your business, now is definitely the time.
Smallbiztrends.com lists the top 18 reasons to use social media. Let’s get started on growing your business.
- Visibility: Engaging in social media and blogging on a steady basis helps me achieve constant visibility with my audience. By participating in conversations, sharing daily food for thought, and making myself and my brand part of their day, I stay top of mind…
- Brand yourself as a resource: All that being visible and sharing content? It’s a waste of time! Why bother doing it? Well, because by doing it you establish yourself as a resource. You become the “go-to” person for that topic and the voice that people trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. We trust those we know and those we see others trusting.
- Highlight your product: Social media offers an additional avenue to show off and talk about your product in a friendly and informal way. You get to highlight what you offer and what makes you awesome in normal conversation without coming across “salesy” or too promotional. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.
- Hang with other influencers: They say we are the company we keep, right? Well, social media lets you be friends with the people your customers most look up to, helping to increase your own authoritativeness by association. You look smarter when you talk to smart people.
Check out the full list here.