One of the most crucial steps in developing successful Social CRM for your business is keeping customers included, every step of the way.

While social media technology can be of valuable assistance, it should only be used as an extension of human behavior and strategic business practices – not as a replacement for maintaining customer relationships. The best way to get your customers to share in experiences with you is to share with them. provides more here:

Customer collaboration … elevates to its proper place the idea of building peer-like relationships with customers. Very naturally, the focus of this piece swings toward the technology being developed for collaboration with customers. If you’re not ready to engage in that activity, the technology isn’t going to help you.