Ezra Pound wrote that for every possible human thought, there are perfect words and a perfect way to phrase the thought. When it comes to Facebook posts, that axiom may be a bit nit-picky, but there are certain things you can do to write the perfect (or nearly so) Facebook post for your business.

Always include a backlink in your posts. Social media is all about getting your name out there and building relationships. If you do not include backlinks in your post, then your readers cannot connect or pursue any sort of relationship with you—defeating the purpose of posting on Facebook in the first place. So never forget those backlinks—otherwise, you are wasting time.

ThinkstockPhotos-180928995Be concise. Most people have a goldfish-like attention span on social media, and they need short, clear content. Nevertheless, do not sacrifice good content for the sake of brevity. You should find a strategic mean, keeping your language sparse but your content intriguing.

Be aware of your surroundings on Facebook. This means knowing when to post: when are your readers online most? What is peak time for readership? Questions like these should help you determine when your posts will get the most readership.

Furthermore, the age old advice is still relevant: keep your friends close and your enemies closer. While they may not necessarily be your enemies, you should study your competitors’ content to gain insights for your own channels, such as: When do they post? What do they post? Is it significantly different from your posts? Reading other people’s content keeps you aware of what is going on around you and how you can stay unique.

Bear in mind these suggestions, and you can write Facebook posts that hit the target’s bullseye each time.

See CompuKol for more.