The Work – and Reward – of Fundraising
A recent ad in a fundraising publication reminded us that “Friending prospects on […]
February 2017
Avoiding Common Copywriting Pitfalls
American journalist Gene Fowler once said, “Writing is easy. All you do is […]
Do You Want Me?
International ad agency Wunderman recently released findings from a study they commissioned that […]
Uphill Fundraising
Greek mythology tells us about Sisyphus, a man condemned to spend eternity rolling […]
January 2017
A Tale of Two Gifts: Matching and Lead
One only has to look at direct mail for a month or two […]
Accomplishing much with your donor
A recent study concluded that elected officials need to change their nomenclature to […]
So what should you ask for?
While many fundraisers use data analytics to determine the ask strings for fundraising […]
Who do donors trust?
A study by Independent Sector looked at Americans’ trust of the charitable sector […]
December 2016
Does Your Fundraising Maximize Planned Giving? (Part 2)
Planned giving is one of those fundraising tools that can reward even a […]
November 2016
Does Your Fundraising Maximize Planned Giving?
Planned giving has been a mainstay of fundraising since Plato bequeathed his farm […]
It’s Worth Reading: Peer-to-Peer Fundraising
Sometimes it feels like about the time you figure out a new fundraising […]
It’s Worth Reading: Ethics and Fundraising
Where do you draw the line? When it comes to raising money, do […]
October 2016
Fundraisers that stick Part 4
This post is Part 4 in a series about fundraisers that stick. Click […]
Fundraisers that stick Part 3
This post is Part 3 in a series about fundraisers that stick. Click […]
Fundraisers that stick Part 2
This post is Part 2 in a series about fundraisers that stick. Click […]