Chris Bucholtz writes an interesting article for CMS Wire about one of the key components of Social CRM, which elevates to its proper place the idea of building peer-like relationships with customers.

Very naturally, the focus of this piece swings toward the technology being developed for collaboration with customers. But as is often the case with anything involving customers, the technology merely scales and extends a human activity. If you’re not ready to engage in that activity, the technology isn’t going to help you.

OPUSfidelis works alongside clients by implementing our Social CRM which allows us to become “a partner in the

conversation.” We help our customers realize and act upon opportunities to interact with their current and potential customers—not to mention, the Social CRM allows our clients to stay more attuned to what the competitors are doing.