In order to give you a better viewpoint on the variances between social media platforms, here is a comprehensive infographic you can use to measure which platform is best suited to your needs.  

This infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.

On Facebook, some 23% of users check newsfeed more than five times a day. And 2.7 billion people give Facebook posts a Like.

Twitter's active users contribute 400 million tweets a day. Also, 2.1 billion search queries are performed.

By comparison, 10 million endorsements are generated in LinkedIn daily. And the network is booming, with about 172,800 new users registered daily on LinkedIn.