There is a reason that personalized content has been a long-time favorite in the world of business and marketing.
“A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie.
Employing the use of someone’s name is one of the most effective ways to connect with them, since it is the ultimate link to their identity and individuality. Recognizing consumers as individuals makes them feel respected, instantaneously creating a positive impression.
In the marketing world, a lasting positive impression is the key to success. Studies show that creating personalized messages, such as merging individual names into emails, drastically increases click-through and conversion rates. Companies invested in social media marketing have also started employing the use of personalized content, creating messages which are relevant to each individual or business.
However, as technology has become more advanced, video marketing has emerged as the most effective way to engage with people on a broad scale. According to statistics on HubSpot:
4X as many consumers would prefer to watch a video about a product than to read about it.
AND
76.5% of marketers and small business owners say that video marketing had a direct impact on their business.
Personalized video content combine one of the most effective old-school marketing tricks in the book with cutting-edge technology to deliver messages to consumers with maximum effect. According to Josh Bland of Vidyard:
Personalized video allows you to engage your audience on a one-to-one level, but at mass scale.
We all want to be treated as individuals. We want to be identified, respected, acknowledged as individuals, and personalized video allows you to talk to somebody on a one-to-one level, but at a scale of 10s or 1000s in one mass email campaign. It allows you to go very broad but also get really targeted and treat people as people.
Josh also recommended this podcast by B2B Nation, which discusses in depth the most strategic ways to leverage personalized videos in the marketing world. Enjoy!