Digital Marketing is an ever-changing field where new trends can make common practices obsolete.

This most recently became apparent in the unexpected rise of video last year. Previously restrained to sites like YouTube, video became the most important way to reach audiences with the help of apps like Snapchat – and every Snapchat spin-off – and Facebook Live. Video allows you to connect with your supporters better than any other medium, because it engages both their eyes and their ears.

But video is just one of the many ways you can engage your audiences online. Here is a list of the six most important trends in digital marketing right now from MDG. Check it out, and see what you need to implement into your strategy!