Whether you are starved for material or just want to touch on a universal subject, there is always room on a business’ blog for evergreen content. But, with all the preexisting timeless material on the internet, what is the best way to make new, standout content that truly never gets old?

First, settle on a format. Lists, “How To” tutorials, product reviews, and top tip lists—all are eye-catching formats, and for good reason. Presenting content in a simplified manner not tainted by the passing of trends or current news makes for an easy read.

Once you have decided on a format, brainstorm for material. Typically evergreen posts cover a topic essential to the respective industry. Look at websites similar to yours to see what they are doing. Do not necessarily copy them outright, but use them for inspiration. This analytic method of finding what is always relevant helps you become a leading voice in your community.

When you know what evergreen content means to you and how you should present it, create your post! Here are some top tips on crafting evergreen content:

• Use the Google Adwords Keyword Planner tool to uncover high-traffic, low-competition keywords that are associated with your website’s niche.
• Follow the mantra of “quality over quantity.” A single article of exceptional quality is worth more than two or even three articles of mediocre quality.
• Keep an eye on your website’s statistics to determine which evergreen articles have the most hits. Using this information, you can replicate the process with similar articles.

As you focus your efforts on evergreen content, keep in the back of your head that time-sensitive articles are important as well. Diversify your content with both evergreen and time-sensitive posts for a well-rounded website.