Getting your customers to fall in love with your brand can seem a tad daunting, especially since most marketing focuses mainly on brand recognition, rather than attraction.  It’s principally true that all press is good press; a consumer who is irritated by a particular campaign may remember the brand name well, but at the same time, be hard-pressed to give that company business.  As salesman and motivational speaker Zig Ziglar once said, “People don't buy for logical reasons.  They buy for emotional reasons.”  

Once your company gets a foothold, success in brand devotion can be found by steadily adhering to some simple rules.  Take a look at this well-researched infographic from One Deep Design on how to make customers fall in love with your brand, and pay special attention to number 2.