Although it may not be the most popular, LinkedIn is arguably one of the most important social media networks due to it’s professional nature, and connecting with various individuals in the right way can often boost your career or company like never before.  Social Media Examiner has a few tips for how to maximize your LinkedIn usage.

  • Make sure your profile is fleshed out

Before you do anything else, make sure your profile is as completed as it can be.  A professional picture, up-to-date information, and relevant group contacts can really make the difference between a successful user and a, well, unsuccessful one.  Once that’s out of the way, consider making a spreadsheet to track your growth and connections.

  • Create an Editorial Calendar

Whenever you visit a group, you can sort all the conversations by “popular” or “recent” in order to get a feel for what topics and content are most relevant and often discussed by the members.  These conversations are your target areas of opportunity, and you can use this information to develop an editorial calendar.

Visit SocialMediaExaminer.com for the full list of tips!