Just when you think you’ve figured out a particular social network or platform, it changes and you’ve got to change your strategy for using that brand.  With the start of a new year, marketers start getting ready to deal with new features, new platforms, and the public’s changing opinion.

Jan Rezab writes an article for InsideFacebook to share some predictions and help marketers outline their Facebook strategist ensure success and growth for 2015.

Video over photos

Brands and users are both starting to gravitate towards video content, and data shows that more and more users are using the native Facebook video app, rather than simply uploading YouTube videos.

Brands will adopt media company traits

Brands with a really strong content strategy have always thrived in an increasingly competitive and crowded social landscape, and it’s starting to look like this will be especially true for the coming new year.

“Brands need to take on the characteristics of media companies in order to do social well. A company like Red Bull has proven that if the content is good and on-message the audience will not only engage, but keep coming back for more,” writes Rezab.

Engagement will still be a must

Companies have long been making use of Facebook for consumer interaction, but studies still show that brands routinely take far too long to respond to fans or customers- 33 hours on average– if at all.  In the past, this kind of brand interaction may have been seen as a bonus, or an unusual level of customer service, but now it is more or less a requirement.

For the full article, please head over to InsideFacebook.