According to recent data, Facebook is on the decline, especially among the youth. Despite the fact that the platform still maintains an impressive user base, Forbes points out:

Although Facebook has already amassed a significant number of U.S. teen users, its teenage user base has plateaued and time spent on the site remains stagnant. Meanwhile, YouTube has blown past Facebook to become teens’ most popular social network. 

In fact, according to the outcomes of the survey below, YouTube’s platform has engaged 20% more of the youth than Facebook.

Although Forbes may find this surprising, we don’t.

Video content dominated the social media industry in 2017. According to Inc.:

  • YouTube: More than 5 billion video views are watched each day
  • Facebook: Around 500 million people watch Facebook videos every day
  • Twitter: 82% of Twitter’s audience watches video content
  • Snapchat: says they generate 10 billion video views every single day

Clearly, video is the dominant form of content grabbing your audience’s attention.

Although Facebook hosts video content on its platform, it is in no way as prolific or intentional as YouTube. However, it’s obvious that the platform will need to place a greater focus on video in order to maintain their place in the world of social media.

For all of us in marketing, let’s learn from Facebook’s decline in popularity and utilize video in order to better attract the younger demographics.