Facebook is now offering a service where users can order food from the comfort of their own screens. Available through both the Facebook app and website, it partners with popular chains such as Chipotle, Five Guys, Papa John’s, TGI Friday’s, Jimmy John’s, Panera, and Denny’s, as well as prominent food ordering services such as EatStreet, Delivery.com, Doordash, and ChowNow.
To utilize the feature, users simply navigate to the “Explore” menu, and select the “order food” option. They will then be shown the list of participating restaurants in their area and be able to place their order.
Orders can be made for pickup or delivery. Users will also be able to view restaurant reviews from friends as well as write their own. The service is currently only available in the United States
Facebook has stated that they will not be sharing any portion of the profits from the feature; they simply want to give users the ease of ordering food without having to log out of Facebook. But more time on Facebook means more ad revenue for Facebook, so it’s a win-win for Facebook and its users. It’s the perfect way to capitalize on the two biggest weaknesses of humankind: hunger and laziness.