It’d be trite to say that Millennials are the future. They are already here and they’re consuming everything – including social media – at a rapid rate.

In fact, social media is as important to the daily life of the Millennial as the nightly news was to the preceding generations.While Millennials present new challenges, the trick to understanding their social cravings is knowing what they look for in apps.

Check out this infographic that lays out the top things that drive Millennials to social media.

Infographic via Social Media Today.