Finding a date can be hard enough on its own; finding someone who shares your sense of humor can be even harder. And for the dating-app-inclined, that just isn’t something mainstream apps like Tinder and Bumble prioritize.
But we live in 2022, ladies and gentlemen, so you can rest assured there is an app for everything.
Enter Schmooze, the meme-based Gen-Z dating app that has rocketed into popularity in less than two years after being founded by Vidya Madhavan and Abhinav Anurag and beta-tested at Stanford University. The premise was simple: ascertain users’ comedic preferences primarily through memes and use an algorithm to match them to potential dates based on their sense of humor.
Setting your MemeVibe and more
So how does Schmooze work? According to TechCrunch:
“When setting up a profile, the user must answer what their ‘#MemeVibe’ is by selecting options such as dark humor, puns, wholesome, relatable, NSFW, gaming, anime, among other topics and categories. They then add profile photos, a bio, their four favorite music artists, memes they like and their TV show binge list…
To use the app, a person swipes right to like, left to dislike, and up to love memes from a selection curated via artificial intelligence. Match suggestions will pop on the screen based on meme choices, and the person can select either ‘Snooze’ or ‘Schmooze.’ The algorithm takes into consideration what types of humor both you and the potential match enjoy or reject.”
Today, over 750,000 matches have been made and 15 million memes swiped on the app, which boasts over 50,000 users.
And that’s not all.
This month, Schmooze introduced “Schmooze Flirts,” a feature that encourages users to share memes with matches. How it works: the algorithm will use its knowledge of your match’s meme preferences to curate a selection of memes they are likely to enjoy. It then presents that selection to you so you can send one along to your match and start chatting. If your match doesn’t respond within 48 hours, the chat will automatically disappear.
In recent months, over $3 million has been secured in funding for the app, which is backed by the investors of Snapchat, Hinge, Giphy, and Clubhouse.