Part 3: Are Fundraising Best Practices Good Enough?
Have you started identifying any WEEiDs in your fundraising program […]
May 2017
Part 2: Are Fundraising Best Practices Good Enough?
Our ongoing look at fundraising best practices is exploring some of those WEEiDs: […]
Are Fundraising Best Practices Good Enough?
We often read about “best practices” – those time-tested can’t-lose principles that can […]
April 2017
It’s Not Just a Reply Envelope
“#9, white, printed in black, front only.” That’s often about as much creative […]
When it’s Time to Reply, Make it Easy
It’s time to bring the lowly reply card out from the shadows and […]
What, Where, How Many… Your Copy Matters!
Whether you are reviewing copy for a fundraising letter or an eAppeal, or […]
It’s What’s Outside that Counts
Despite the cliché, “It’s what’s inside that counts,” when it comes to mail […]
March 2017
A dog’s life
Like millions of Americans, I have a dog. Without question, she loves me. […]
You choose – 90 cents or a dime
There have been several reports released in recent weeks filled with giving statistics […]
Who will fill your shoes
Pew Research estimates that every day through the year 2025, 10,000 baby boomers […]
How much to too little?
Fundraisers – and the executives and boards that they report to – often […]
February 2017
The Work – and Reward – of Fundraising
A recent ad in a fundraising publication reminded us that “Friending prospects on […]
Avoiding Common Copywriting Pitfalls
American journalist Gene Fowler once said, “Writing is easy. All you do is […]
Do You Want Me?
International ad agency Wunderman recently released findings from a study they commissioned that […]
Uphill Fundraising
Greek mythology tells us about Sisyphus, a man condemned to spend eternity rolling […]