Every business wishes it could predict what consumers will like, will dislike, and the overall sentiment about their brand. Until they develop psychiatric powers however, they can’t read minds. What’s the best way to enlighten yourself about your consumers?

There are other means businesses can employ to predict what will appeal to consumers, and what will resonate with consumers. There are many different mediums to represent your content. The million dollar question though: what is the best option?

As the folks from MainPath Marketing explain, understanding how the human brain processes different types of content is key to predicting what will illicit the best response in consumers. Check out the infographic below via MarketingProfs to help determine what will be the best medium for YOUR content: