This year’s Super Bowl was a thrilling rollercoaster ride. But even if you don’t like football, you probably watched it for the ads.

Many of this year’s ads were overdramatic and kind of lacking in humor. However, it did made it pretty easy to spot the winners… or more like winner.

  1. It’s a Tide ad

  1. It’s another Tide ad

  1. It’s yet another Tide ad

  1. It’s yet another Tide ad, again

If we had to pick one ad that wasn’t a Tide ad for runner up, it’d probably be this Dirty Dancing parody featuring Giants players Eli Manning and Odell Beckhamm Jr:

Seriously, these Tides ads were hilarious. Stranger Things’ David Harbour brings a matter-of-fact dry humor as he interrupts each stereotypical commercial. Not one advertising stereotype escapes Tide’s parody; they make fun of cars, Alexa, jewelry, beer, the insurance industry, old people medication, and even the Old Spice guy.

Maybe the Tide spots will inspire some brands to be a little more creative with their marketing. But even if they don’t, the certainly brought humor to an intense Super Bowl night.