Social media marketing has essentially exploded in the last few years, with projections that businesses will spend over $100 billion on social media advertising by 2017.

Today, businesses are investing heavily in new media modes of communication, while simultaneously trying to gauge exactly what is the best strategy for their organization. Although many struggle to accurately measure what their ROI is, there is strong evidence that, when done correctly, social media marketing does indeed work.

To find out more about the state of social media marketing, check out this infographic from Morrison Foerster, courtesy of MarketingProfs: