Facebook is by far the largest social media platform out there, but that is not necessarily where your constituents are located. For non-profit’s especially, it is important to find out where most of your traffic is coming from and then meeting your audience where they feel most comfortable. Reaching out on the social platform of your audience’s choice will also give you the ability to focus your attention on that one social site that means the most to your constituents.

If your non-profit does, however, find that Facebook is the main source of your audience, which is probable due to the size of Facebook, than we have listed guidelines for your organization below. These guidelines may also be applied to other social channels, but are mainly to help build or mold your organization successfully on Facebook.

 

  1. 80% of your posts should be social posts (sharing the impact your organization is making, success stories, conversations with your constituents, etc), while only 20% should be about your organization.
  2. Understand that your page will automatically get both positive and negative feedback, and you should acknowledge any negative feedback but never try to fix it in public..
  3. The dialogue that is created within your page is important to your image, and is necessary for popularity. Ask questions; make sure to not let the conversation get stale.
  4. People only want to read so much. This is a common mistake, but studies have shown people respond most to 40 characters, and definitely no more than 80 characters on Facebook.
  5. Too much writing may be an issue as well, as this can be the number one reason somebody ‘unfollows’ an organization. There’s just too much noise on their home page.
  6. Lastly, don’t settle for anything less than quality followers. Ideally, every one of your fans should be willing to share your info and support you.

Follow these guidelines on your Facebook page to gain more success. However, you need to take the time to understand where your audience is coming from and meet them there.

Source via NonProfitPro.