With all the cares of running multiple social media pages for your company, it is easy to forget about one of the most important elements of keeping your company safe: password security. Passwords are a hassle: they are hard to remember, sometimes do not work, and are difficult to keep in order. As a solution, many companies turn to services that store a “master password” for all their important accounts. It seems like a simple solution, but it comes with great risk.

On Monday, Lastpass, a master password provider, began advising its customers to change their passwords, as they detected a possible leak in their system. Now, thousands of accounts linked to financial information lie open to whichever hacker wishes to steal them. Put mildly, this could be bad.

While a master password may be a convenient solution, it may not always be the best one. Accounts that are sensitive—bank accounts, emails, social media sites—they should have their own distinct passwords. This is especially important to remember with your social media sites. Facebook may not seem like the most desirable place for a hacker, since there is no direct financial benefit from breaking in there. But that is your image, and it could be destroyed. Your image as a company is just as important as your financial assets. That being said, any account that will not lead to a financial loss or an embarrassment if hacked, does not necessarily need to have its own password.

Your social media pages are important. Protect your pages with distinct passwords, and be aware of the risks you run when using a master password.

See The Daily Gazette for more tips.